I am pleased to share that Rachel Reuben Consulting, LLC is now a New York State Certified Women-Owned Business Enterprise. For state agencies and other organizations needing to meet a business requirement to have a certain percentage of work being contracted to someone with this certification, particularly in the areas of Read more…
I recently conducted a market research project for a company who is looking to extend their existing product to provide better solutions for career services offices and help universities tell better stories to key audiences. Their product is currently in use by more than 300 colleges and universities nationwide, primarily Read more…
Over on the Intermedia blog, Charlie Melichar recently posted Integration & Separation – print and web. I’d like to expand further on that with my thoughts.
When I was first hired as a Web Editor for a university in 1998, my position was created to re-purpose print documents for the Web. Print drove everything. Twelve years later this is still quite the hot, and rather unresolved, topic. The transition now seems to be primarily financially driven. Due to budget cuts many are cutting back on printing to save money.
Looking for something new to try this spring for your recruiting efforts? I recently saw a demo for CollegeWeekLive and was quite impressed with its features and the possibilities it creates for recruiters across the country.
Side note: This may seem like a sales pitch, but it’s not. I don’t work for CollegeWeekLive, nor am I a current client. I’m just an impressed individual who works in marketing and communication at a university, and wanted to share this with you, as I hadn’t heard much about them before seeing this demo.
Are you a resource on your campus for all things social media? Yes? Let’s brainstorm about how we can best react to and assist people on campus who come to us to ask for guidance with some ideas they have. No? Let’s pretend. Play along with us here — the Read more…
A summary of Cafe New Paltz, an online Ning community for students accepted into the State University of New York at New Paltz for fall 2009 .
Earlier this week we talked about a cohesive university-wide Web presence. Today we’re going to take that same theory, but explore it in the social media space. The ease of access of social media tools, including blogs, Facebook, YouTube, Flickr, etc. have enabled people with little to no Web development Read more…
Stephanie Geyer, Associate Vice President for e-strategy and Web development at Noel-Levitz, released their latest E-expectations survey of 1,005 college-bound high school seniors in 2009 at the OmniUpdate Users Conference this morning. This is their fourth year doing this research study in conjunction with James Tower and the National Research Read more…
A prospective student does a Google search for “English composition [university name]” and is brought to your English department’s site. While there, they find the program that intrigues them, and decide to jump off course to learn more about tuition and fees, housing, and dining services. Along they way they Read more…
A couple of weeks ago I argued reasons why it might be more effective to piggyback on existing strategies that exist at your institution rather than create a stand alone social media strategy. In this post I alluded to considering your Facebook Fan Page like a Cafe, which was inspired Read more…