Entries by reubenr

Review: The Enrollment Growth Playbook

I recently had the opportunity to review the new book, The Enrollment Growth Playbook: How to Launch, Market, & Grow Successful Online & On-Campus Programs, by Helix Education. This book is chock-full of actionable insights that can help any institution make significant strides to increase their enrollment. Gone is the day of being all things […]

Celebrating one year in business

Facebook memories reminded me the other day that it has been one year since I officially began my consulting business. What a ride it has been! I am thrilled to have this opportunity to work with colleges, universities, solopreneurs, small businesses, non-profit and faith-based organizations. I’ve had the great pleasure of working with 15 clients […]

Should you jump on social bandwagons?

This article was originally published on InsideHigherEd’s Call to Action Blog on February 9, 2016. Last month there was a great deal of hype about Peach, a new social network that seemingly came out of nowhere. It is a bit like Facebook (lite), Twitter and Tumblr combined. You can post a short update and photos; search […]

Career Services and Marketing – the new peanut butter and jelly?

I recently conducted a market research project for a company who is looking to extend their existing product to provide better solutions for career services offices and help universities tell better stories to key audiences. Their product is currently in use by more than 300 colleges and universities nationwide, primarily in the marketing/communications area. As […]

My top 3 tips for getting organized

It’s a new year. Time for a fresh start with New Year’s resolutions, goals, promises, or pacts. Some wait and enjoy a spring cleaning ritual. I like to tidy up my digital life on a regular basis. Simplify and standardize is my mantra. [bctt tweet=”Simplify and standardize is my mantra.”] Our lives have become a cluttered digital […]

I’m not on my own

I was just reading an article on Inc.com called “12 Things You Need to Really Get Rid of in the Next 12 Months.” #3 leapt off the page at me, but not entirely for the reasons the author likely intended. Stop thinking you’re on your own. When friends and family have asked me in recent […]

Thinking Out Loud with Forge Worldwide

Tomorrow, Thursday, November 12 at 2 p.m. ET I will be joining  Chris Foley Pilsner, the Chief Marketing Officer of Isenberg School of Management at UMASS Amherst, and Melissa Koehler, who heads up the higher education practice at Forge Worldwide based in Boston, for a live online session using a new technology called Blab. Forge’s “Thinking Out Loud” Blab Series […]

Proactive Planning for Crisis Communications

This article was originally published on InsideHigherEd’s Call to Action Blog on November 10, 2015 Active shooters. Campus on lockdown. Shelter-in-place. Racial tensions. Votes of no confidence. Bed bugs in residence halls. Inclement weather. Leadership transitions. Mascot changes. Hazing. Chemical spills. Student deaths. More than ever, there’s a higher volume of crises and issues to manage […]

Organize your marketing team for fewer silos and more success

This article was originally published on InsideHigherEd’s Call to Action Blog on August 13, 2015 When it comes to organizing your marketing/communications office, there is no single model that fits all institutions. There are some best practices, but how they are deployed largely depends on factors such as institutional size, department size, institutional culture, public […]

AMA 2012 Conference Recap: Continuing to raise the bar personally, professionally and as a conference

Earlier this week I attended my third American Marketing Association Symposium for the Marketing of Higher Education. The organizers received about 150 paper proposals and selected 48 for publishing in the conference proceedings and to present at the conference. I was fortunate enough to be one of those selected and wrote an eight page paper […]