Stand Out! Customize Your Institution’s Social Media Presence

This morning I presented to a group of ~80 higher education colleagues who work in creative services offices for colleges and universities across the country. My session, Stand Out! Customize Your Institution’s Social Media Presence went beyond yesterdays Social Media 101 session and got under the hood with seven social networking sites to equip these designers with the specs and knowledge needed to customize their college’s presence.

I did quite a bit of research on these sites, and also had some help from a current and previous co-worker. I know these specs work for us, but I also know there are a variety of specs others use, as many of these sites don’t well document (or bury!) what we can actually do with these tools! Here’s the slide deck: